The Do's And Don'ts Of Linkedin For Finance Professionals, By Robert Jain

By Jason McDonald


To be a finance expert, you must have a presence, especially on the digital front. Robert Jain, not to mention others in this industry, will agree, which brings us to the topic of LinkedIn. With countless professionals that are active on this platform, you may be curious to know how to get the most out of it. If you work in finance or are trying to make a breakthrough in said industry, here are a few do's and don'ts you must know.

One of the ways to use LinkedIn, as an aspiring finance professional, is by completing your profile as much as possible. What this means is that you should include everything from prior job experience to your highest level of education. The more information you provide, the better you will look on this social media platform. This is just one of the ways that information plays a role in your LinkedIn presence, as the likes of Bob Jain will attest.

You should also consider getting involved in one or more of the many LinkedIn groups. These span a variety of industries, including finance, and the engagement they're capable of is nothing short of remarkable. In fact, in addition to providing your own insight on stories, you may be able to learn new things from others. This level of knowledge goes a long way, especially if you're fresh out of college and just learning the ropes.

Now let's discuss a few of the don'ts of using LinkedIn. No matter how solid your profile is on this site, experience in finance and all, simply leaving said profile alone once it's completed is a huge no-no. After all, you won't be able to establish connections with like-minded people. If they don't reach out to you first, initiate the conversation. This will allow you to develop a network of professionals you can speak to or exchange ideas with.

You should also abstain from posting or sharing too much content each day. While it's important to stay on top of things from a content standpoint, there is such a thing as going overboard. It's fine to share an article on the stock market, for example, but constantly sharing related content can come off as spammy. One or two posts each day will suffice if you plan on staying active on LinkedIn in the long term.




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