Impacts Of Effective Destination Marketing Organization Management

By Joshua Davis


Every country has an organization or a board whose main role is to promote tourism. The board aims to portray the country as a travel destination that people can live and work in. Tourism has a direct impact on the economy of the country. It can create new jobs and recruit talents. When this organization is managed effectively, the results are seen as the economy grows since it is able to play its roles. The following are benefits of quality destination marketing organization management.

One of the basic functions of a national tourism board is to conduct research on tourism in the state. This research points to the tourism products in the country that can be marketed to promote tourism. It also determines and elaborates how and where these products can be marketed. The information obtained from this research helps the institution set up a plan that will promote tourism within the state.

This institution is mandated to give up-to-date information to tourists and also conduct promotions. It has the responsibility of providing correct information about anything within the country to tourists. It encourages residents in the country to embrace tourism and interact well with the foreign tourists. In order to promote tourism, it educates other government agencies on importance and benefits of tourism. This makes the agencies make decisions that favor and promote tourism.

Regularizing restaurants and lodging standards is a task that should be done successfully. Lodgings should follow the set rules and regulations when dealing with tourists. They should be built in accordance with the standards and technology required. Quality services must be offered to tourists to make sure they feel comfortable and secure within the areas. This institution acts as a watchdog for the government to ensure that all rules that govern restaurants are followed.

Publicity and good international relations are great tools in promoting tourism in a state. The institution sets up offices abroad and sends ambassadors who will improve relationships between the countries. It links up with similar organizations in neighboring countries to improve regional tourism. Collaborating with foreign travel agencies also promotes tourism and gives the country a good image. Publicity is done in many different ways including distribution of printed materials that pass a specific message.

A majority of the travel agencies in most states are privately owned. As such, there is a need for the institution to control the activities of these agents. This is done to ensure that tourists receive quality service and are always protected. The institution makes sure that the travel regulations set to govern the agencies are followed. These private agencies are widely utilized by citizens and if they do not offer appropriate services, the tourism sector is bound to fall.

In every country, there are selected areas that are set aside for tourism. A good institution develops these selected areas in order to increase the number of visitors going there. In order to determine how the area should be developed, a survey is conducted. The findings give guidelines on how development should be done within the available budget.

The tourism sector has judicial and technical areas that arise from time to time. Technical problems mostly involve infrastructure where you find that some areas important to tourists are not accessible. Or they are not built in line with the current technology. Judicial problems revolve around the administration of laws.




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