It doesn't matter if you're buying a used product, clearing up some space in your own home, or making a few extra dollars; chances are that you've used eBay in some capacity. However, if you're one of the users that sells products, how much success have you seen? Is it possible that you haven't been selling as much as you would have wanted? To improve matters on this front, here are a few Long Island SEO do's and don'ts that will help your listings.
DO know that keywords play a major role. First and foremost, make sure that you conduct keyword research. The reason for this, according to the likes of www.fishbat.com, is that it will help you determine what you want your eBay page and its listings to rank for. Furthermore, these keywords should be used across titles, descriptions, and other text-heavy forms of content. Before long, you'll start to see your eBay lists improve from a visibility standpoint.
DON'T overlook the specifics. If you've ever shopped on eBay, chances are that you've used the filters on the left side of your search results. After all, you want to make sure that products are priced right, come from the right locations, sized appropriately, and what have you. These are the types of specifics that you should include when optimizing your eBay listings. This seemingly simple effort can make all the difference when it comes to SEO.
DO optimize your eBay storefront so that it's mobile-friendly. The best-ranking eBay storefronts are the ones that are responsive. What this means is that the user experience will be smooth across a litany of devices, including smartphones and tablets. Failure to account for said devices can result in SEO progress halting or steadily decreasing. For this reason, a mobile-friendly ecommerce platform is recommended.
DON'T let yourself become limited to eBay. While this platform has many services and capabilities you can take advantage of, having your eBay storefront rank can be done through other methods. For the sake of argument, let's say that you have a blog. You can do this as a platform to discuss topics related to your products, whether they're electronics, books, or what have you. If nothing else, you can use this platform to generate links, which will improve SEO further.
DO know that keywords play a major role. First and foremost, make sure that you conduct keyword research. The reason for this, according to the likes of www.fishbat.com, is that it will help you determine what you want your eBay page and its listings to rank for. Furthermore, these keywords should be used across titles, descriptions, and other text-heavy forms of content. Before long, you'll start to see your eBay lists improve from a visibility standpoint.
DON'T overlook the specifics. If you've ever shopped on eBay, chances are that you've used the filters on the left side of your search results. After all, you want to make sure that products are priced right, come from the right locations, sized appropriately, and what have you. These are the types of specifics that you should include when optimizing your eBay listings. This seemingly simple effort can make all the difference when it comes to SEO.
DO optimize your eBay storefront so that it's mobile-friendly. The best-ranking eBay storefronts are the ones that are responsive. What this means is that the user experience will be smooth across a litany of devices, including smartphones and tablets. Failure to account for said devices can result in SEO progress halting or steadily decreasing. For this reason, a mobile-friendly ecommerce platform is recommended.
DON'T let yourself become limited to eBay. While this platform has many services and capabilities you can take advantage of, having your eBay storefront rank can be done through other methods. For the sake of argument, let's say that you have a blog. You can do this as a platform to discuss topics related to your products, whether they're electronics, books, or what have you. If nothing else, you can use this platform to generate links, which will improve SEO further.
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