If you are a business entrepreneur just starting out, you are probably counting every penny you spend. Everyone knows they need a good, strong internet presence, but if you are targeting a local market, you also need something personal to bring clients and customers to you. You should consider postcard marketing, because it has many advantages and not many drawbacks.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
Creativity is as good as money in many cases. If you use your imagination you can find uses for postcards beyond mailing them. They can be effective business cards when local shops allow you to leave them on counters. Punching holes in the tops turns them into hang tags. If you are offering discounts, passing them out at local community events are a way of extending the use of extra cards.
Because they don't cost much, you might use them to do some market testing. You might try an offer on a small group of residents to measure the success. If you get a good percentage of response, you can expand your reach and send the cards to a wider audience. Not everything is going to work. Testing with inexpensive mailers is a way to keep costs down and still learn what your target audience responds well to.
When you have a great advertising idea, you want to keep the particulars out of the hands of your competition for as long as possible. If you do an initial mailing before putting your promotion online or in the newspapers, you will get ahead of your competitors. You can learn a lot from what they are doing. They will certainly keep tabs on your success.
Advertising is a long term investment. You can't expect to send out something one time and sit back and rest. Keeping your name and information in the public eye demands consistent and determined effort. It will take time before you begin to develop an effective brand.
Since postcards don't take up much room, potential customers are more likely to keep them, especially if you are offering a discount when they present them at the time of a purchase. They will also keep them if you have a code to enter on your website for a drawing or special limited time offer. Everybody loves a deal, and the cards are a great way to present yours to the general public.
Even businesses based on great ideas fail. This can happen for a lot reasons, but a main one is lack of marketing expertise. In order to succeed, the buying public has to know what you have to offer. Sometimes the simplest mailers make the most impact with target audiences.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
Creativity is as good as money in many cases. If you use your imagination you can find uses for postcards beyond mailing them. They can be effective business cards when local shops allow you to leave them on counters. Punching holes in the tops turns them into hang tags. If you are offering discounts, passing them out at local community events are a way of extending the use of extra cards.
Because they don't cost much, you might use them to do some market testing. You might try an offer on a small group of residents to measure the success. If you get a good percentage of response, you can expand your reach and send the cards to a wider audience. Not everything is going to work. Testing with inexpensive mailers is a way to keep costs down and still learn what your target audience responds well to.
When you have a great advertising idea, you want to keep the particulars out of the hands of your competition for as long as possible. If you do an initial mailing before putting your promotion online or in the newspapers, you will get ahead of your competitors. You can learn a lot from what they are doing. They will certainly keep tabs on your success.
Advertising is a long term investment. You can't expect to send out something one time and sit back and rest. Keeping your name and information in the public eye demands consistent and determined effort. It will take time before you begin to develop an effective brand.
Since postcards don't take up much room, potential customers are more likely to keep them, especially if you are offering a discount when they present them at the time of a purchase. They will also keep them if you have a code to enter on your website for a drawing or special limited time offer. Everybody loves a deal, and the cards are a great way to present yours to the general public.
Even businesses based on great ideas fail. This can happen for a lot reasons, but a main one is lack of marketing expertise. In order to succeed, the buying public has to know what you have to offer. Sometimes the simplest mailers make the most impact with target audiences.
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